about us

About Us - Empowering Women, Celebrating Diversity
Fitto Activewear is more than just a brand; it's a movement. Proud to be Latina-woman led, we are dedicated to empowering all women, with a special focus on women of color. Our mission is simple: address the lack of representation in the fitness industry. I, like many others, struggled with motivation because I never saw someone who looked like me in the fitness world. That struggle birthed the idea of Fitto.
At Fitto, we firmly believe that every woman deserves access to stylish, top-notch gym wear without breaking the bank. Why should you have to spend a fortune, up to $100 on a single piece of clothing? Fitto has you covered with cute, high-quality, and affordable activewear.
We understand the transformative power of a workout outfit. It's not just about looking good; it's about feeling confident and unstoppable. I know firsthand the difference it makes. When you put on an outfit that boosts your self-assurance, your performance soars. It's time to embrace the Fitto Fam mentality and unleash your potential!
Join the Fitto Fam today because we believe that when you look good, you feel good.
With love, Jessica [@lifewjaelynn]